You need to be able to demonstrate the prior success of your company in order to generate new leads and sales, particularly in a cutthroat business-to-business market. Making case studies is one of the most effective ways to build trust, which is crucial for attracting new clients and enhancing client loyalty.
According to the Management assignment help experts, a case study is a report that explores a client's issue and what your company did to assist in its resolution. The case study details your service or product's benefits to the customer.
Here is a list of famous case studies that helps management students to get a much-extended knowledge of how an industry works and what you need to learn before you enter the workforce as a management geek. So, let's find out!
The German automaker Volkswagen A.G. (V.W.) was found to have cheated on air pollution tests in around 590,000 "clean diesel" cars sold in the U.S. under the Volkswagen, Audi, and Porsche nameplates in 2015, according to the Environmental Protection Agency (EPA). In total, 11 million diesel automobiles worldwide had the software defeat switch installed by V.W. Some estimated that up to 1,000 people in the company were aware of the scam but remained silent for more than ten years.
Volkswagen ran the risk of losing the faith of its customers and incurring astronomical fines since it was once the shining example of the German auto industry, known for its dependable products, innovative engineering, and sustainability. The EPA formally issued a notice of violation on September 18, 2015, sending the case to the U.S. Department of Justice for additional enforcement measures, including potential criminal prosecution. The news of the scandal rocked the Volkswagen corporation and the whole European auto sector, and European enforcement authorities rapidly followed suit.
Some researchers believed that Volkswagen's history and governance provided a deeper systemic explanation. Some people cited the corporate culture and strategy. Others thought the deception was caused by the disparity between European and American environmental standards and objectives. Most people thought that figuring out Volkswagen's motivations would contribute to understanding how a well-known company could invent such a sophisticated scam and would help others avoid a similar outcome.
The Toyota Motor Corporation experienced a problem in the winter of 2010. Toyota was obliged to recall millions of vehicles with potentially fatal flaws due to several highly publicised accidents involving Toyota automobiles. Toyota ceased sales of some of its most well-liked models, stopped manufacturing at three North American operations, and apologised to the public. In January 2010, Toyota sales in the U.S. fell by 16% as customers fled the dealerships. Additionally, the Obama administration and Congress vowed probes, and the U.S. government promised to get involved.
The onlookers were shocked. Toyota's vehicles enjoyed a solid reputation for dependability. The business had developed a strict quality control system and pioneered lean manufacturing over several decades, making it the envy of the entire world. Building on this achievement, Toyota's management established the target of obtaining a 15% market share of the global auto industry in the late 1990s. Toyota steadily increased its manufacturing capacity on a global scale between 2000 and 2005 while simultaneously attempting to cut costs by benchmarking with Chinese producers.
The plan appeared to be effective. Toyota was referred to as "The Car Company in Front" by The Economist in 2005 when its value exceeded that of the Big Three American automakers combined. Toyota succeeded in being the biggest automaker in the world by 2007.
Analysts in the auto industry claimed that Toyota's rapid growth had put pressure on its ability to maintain product quality. The company, which had grown to be one of the greatest successes of the automotive sector, was confronted with a crisis in the winter of 2010 that may cost it millions of dollars and endanger its existence. What, if anything, might the corporation do to salvage its goods' calibre and reliable reputation?
The Nathan Cummings Foundation (NCF) decided to commit "all in" to a mission-related investment strategy in 2017. The Board set a target of investing all $443 million of its endowment following the foundation's objective.
Historically, the Nathan Cummings Foundation has incorporated its beliefs into its approach to investment management. The foundation had engaged in shareholder agitation and proxy voting before committing to a complete impact investment strategy. As early as 2013, it set aside a tiny amount of its capital for impact investing. These efforts chose to switch to a total impact approach.
For some years, the financial community has discussed the impact of mission-related investing. Endowment managers have traditionally concentrated on their fiduciary obligation, analysing investment strategy and assets in search of suitable risk and return to safeguard and expand the help of their organisations, which may then offer cash for activities that promote the organisation's objective. Many analysts advised investing across industries and different investment kinds in order to build a diverse portfolio of assets.
Sonen Capital experts assisted the Nathan Cummings Foundation Investment Committee and Board of Trustees as they analysed the choice for over a year. The Board unanimously agreed to support this new course and the new financial investment objectives, although several issues remained. How could NCF implement and operationalise this new strategy? What adjustments would be required to support the long-term success of the investment strategies? How could NCF gauge and monitor the results of this new approach?
India's Aadhaar system, which assigns each person a unique 12-digit identity number, was a remarkable accomplishment. Indian authorities started registering people in 2010 and collected biometric information (photographs, fingerprints, and iris scans). More than 1.1 billion persons had registrations as of 2017.
Indians had no widely recognised method of proving their identification before the introduction of the Aadhaar. The inability to verify identity posed a significant barrier to utilising private services like bank accounts and mobile phones, as well as government programmes like subsidised food rations and cooking gas, especially for those at the bottom of the economic pyramid. The inability of the government to identify distinct identities led to widespread corruption. Ghost accounts were abundant on the programme rolls. Program participants frequently had to pay off intermediaries to receive the subsidies they were entitled to.
According to officials' estimates, social assistance initiatives saved billions of dollars. Surprisingly, over 95% of Indians had Aadhaar numbers as of 2017.
Banks and mobile phone providers were streamlining the opening of new accounts. Entrepreneurs and well-established companies looked for new applications for Aadhaar. There were worries as Aadhaar grew, though. Privacy advocates protested Aadhaar's pervasive social impact and brought several legal actions regarding collecting and storing personal data.
India had few rules governing the privacy of personal information, and many were looking for examples. Government attempts to link Aadhaar to bank account numbers, and taxpayer identification numbers were met with fierce opposition. Observers questioned how these difficulties would affect how Aadhaar would be used in both the government and industry.
In February 2016, Tom Bird, the creator of the early-stage impact investment NGO The FARM Fund, took off from Boston bound for Amsterdam. He would have plenty of time during the seven-hour transoceanic journey to reflect on two problems: the first was a long-term concern about the future of FARM, and the second was a recent investment opportunity FARM had presented.
FARM was established in 2011 by Bird and a few other like-minded partners to invest in for-profit companies striving to impact society via their work or impact investing positively. The fund's portfolio was solid; financially, it had outperformed conventional venture capital benchmarks, and its businesses were making a significant humanitarian impact globally in energy, health, education, and poverty alleviation. The Bird was thinking about the next instalment of FARM. Without a committed full-time staff, he oversaw the expanding portfolio of the fund. The Bird was contemplating his alternatives since he felt overburdened.
The Bird had compiled several suggestions for the fund's future during the previous year. The flight would provide me with some much-needed contemplation time. Bird also needed to make a decision right away. He had to determine whether FARM would fund the start-up, On Frontiers, which was getting close to its funding goal.
According to the management assignment help mentors with a business case study hugely impacts a business and its growth. So, let's explore a couple more critical advantages of case studies and why taking the time to create them is actually worthwhile.
A case study frequently contains the customer's name or company name and a testimonial outlining their honest assessment of doing business with you. Potential customers can read about an experience from the perspective of an existing customer, which contributes to the development of social proof.
According to the assignment help mentors, case studies give you marketing content for your company that you may use repeatedly. These work well as sales materials on your website or as a lead magnet to encourage email opt-ins for generating leads and lead nurturing.
If you submit your case study as a webpage or blog post on your website, Google and other search engines will be able to index it for keywords and improve your search engine ranking. Although you can publish shorter, less in-depth case studies on your corporate blog, some organisations prefer to produce their case studies as PDFs or white papers.
A case study your company develops is entirely unique and cannot ever be duplicated, unlike most business blog pieces that have been researched and republished on numerous websites across the sector. Other companies can produce similar case studies, but the main body of the information must be entirely original.
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