Black Friday Assignment Sale is Live - Get 50-65% off on All AssignmentsOrder Now

Black Friday Assignment Sale is Live - Get 50-65% off on All AssignmentsOrder Now

24x7 +61 480 015 851, +61 450 589 536

Special offer

Harvey Norman Business Case Study

2500+

Student Reviews

Average Rating 4.7

Assignments Delivered.

1.26k

PhD Experts Onboard.

2.5k+

Active Student Members.

55k+

Universities Covered.

1200+

Get Harvey Norman Business Case Study from Experts

Harvey Norman is one of the most iconic retailers in Australia that offers a range of technical and innovative solutions for every room in your house and office. It mainly deals in computers, electrical, entertainment, and furnishing goods. Have you ever wondered why universities delegate so many Harvey Norman business case study assignments to students? Well, this is because of the unique business strategy employed by Harvey Norman that enabled it to come out of its shell even after getting affected so hard by the financial breakdown.

Students often get stuck with business case studies while understanding the critical elements of the supply chain, business, and marketing. So, if you are stuck with Harvey Norman business case studies, we can provide you with outstanding Harvey Norman business case study solutions. Online Assignment Expert is a leading academic assistance service provider that has helped thousands of university students understand the approach to writing a case study.

Harvey Norman is one of the largest retailers in Australia, established in 1961 by Gerry Harvey and Ian Norman. It is a public retailing company that functions as a franchisor. It grants franchise licenses to independent business operators. These business operators retail home and office products of various categories, including computers, carpeting materials, furniture, bedding, and small appliances. Harvey Norman has a famous slogan, "Go, Harvey, Go Harvey Norman". Harvey Norman has a code of conduct linked with a high level of integrity and ethical behaviour of the firm members.

Harvey Norman Case Study

Key elements of The Marketing Strategy of Harvey Norman Holdings Limited

  1. Vision of the company - The vision of Harvey Norman Holdings Limited is to become the top-quality service and product provider for the customers. To work upon this vision, Harvey Norman Holdings Ltd. marketing strategy and operations focus on providing value to its customers and concentrate on improving costumer's experience.
  2. Mission of the company - The marketing strategy of Harvey Norman Holdings Limited is grounded in its mission, which is to become the favourite retailer for the customers. This mission is crucial for the marketing strategy of Harvey Norman as it mainly focuses on all marketing and operational activities in the direction of using market research to understand and influence customers' choices and customer centrism.
  3. Brand equity of the company - Knowing and understanding brand equity is crucial to direct and give meaning to the marketing strategy of Harvey Norman Holdings Limited. The knowledge of a company's brand equity helps in efficiently shaping the marketing strategy, which facilitates the growth of business for the company.
    • Brand awareness - Harvey Norman has the highest brand awareness because of its international business. The company focuses on allocating a higher budget in the country of origin. Moreover, each market for Harvey Norman has highly improved marketing and strategic plans and directives.
    • Brand loyalty - Harvey Norman has successfully gained the trust and loyalty of its customers because of influential and unique marketing. The company adds value to its products and product portfolio to increase customer engagement. The company has a global customer base with around 220 stores in 8 different countries across the globe.
    • Brand assets - Harvey Norman has a significant brand value, and it also boasts of having a high financial worth. The company values its employees by building a loyal and solid employee base.
    • Brand element - Harvey Norman uses its brand elements for a competitive advantage. The company uses adaptability in servicing, products, and marketing to fulfil different cultural demands.

Harvey Norman Business Case Study: SWOT Analysis of Harvey Norman

  1. Strengths - Harvey Norman has numerous strengths.
    • Firstly, the company is financially stable. As of 31st December 2010, the company gained an annual profit of $198.61 million. Although the expected profit was 16.5 per cent less than the profit gained in 2009 ($237.77 million), the reduction was attributed to some uncontrollable external factors. For instance, the unusual weather in Australia reduced the demand for some essential products such as outdoor furniture and refrigerators. The firm currently maintains a low debt to equity ratio of 31.19 per cent and net debt to equity ratio of 25.12 per cent. The company's financial stability enables it to fund its expansion plan efficiently.
    • Secondly, Harvey Norman assures the best customer service. Considering the honesty policy, core values, and integrity, the company focuses on fulfilling the customer's needs. The company sells high-quality products and provides sales services such as technical advice. Harvey Norman has successfully improved the customer's experience through its innovative e-learning initiatives. Customers can easily access product information and make instant purchases through the company's website. Such exemplary customer services have enabled the company to retain its valuable customers and maintain its market presence.
    • Lastly, Harvey Norman offers a variety of services and products. The company stocks products of several brands in every category of products. This has helped the company to gain a competitive advantage in two ways. First, the company is considered a one-stop retailer for furniture, electronics, and home appliances. Second, the customer's experience has been improved as they can find all the products under one roof.
  2. Weaknesses - Although Harvey Norman has always used a franchise business model to expand its operational services, it has not been able to gain full control over its marketing services. One of the greatest demerits of using the franchise business model is that the firm's business becomes dependent on the management of franchisees. Apart from that, the model fails to give higher returns. For instance, in 2010, the company's profit was reduced to half due to low fees collected by individual franchisees. Secondly, most of the company's stores are situated in Australia. Thus, the company's performance might get affected if the Australian market becomes unfavourable.
  3. Opportunities - The company is fortunate to have an educated, large, and wealthy population. This is likely to increase the demand in the retail industry, thus, allowing the company to improve its productivity. Privatization of the retail industry and eradication of import services are great opportunities for the company to increase its market presence and share. Using substitute products provides a low threat to the company's business and prevents a substantial reduction in consumer prices. Lastly, the market is also determined by low buyers' bargaining strength and high suppliers' bargaining strength. This hampers the company's ability to access cheaper supplies to maintain competitive yet nominal prices.
  4. Threats - There are several types of threats to Harvey Norman's business. Firstly, the interest rates have increased tremendously over the past few years. This has led to a reduction in consumers' confidence and demands. Secondly, the demand for seasonal products such as geysers and refrigerators get affected by unexpected changes in Australian weather.

Harvey Norman Business Case Study Sample for Your Reference!

Samples are the first choices for every student to understand the approach used in assignment writing. Students can prejudge the quality of the final draft through assignment samples, which they can avail of reliable assignment writing services before paying for it. So, suppose you are searching for a Harvey Norman Case study assignment sample. Have a look at a Norman Case study assignment solved by one of our business case study experts. In that case, we must tell you that Online Assignment Expert provides free access to thousands of samples to understand the approach used in case study assignments. Take a look MBA401 Harvey Norman Report Sample:

Harvey Norman Business Case Study Sample Harvey Norman Business Case Study Samples Harvey Norman Business Case Study Sample Assignment

After reviewing the sample, do you feel that you have understood all the essential elements of the business case study? Students often get loaded with assignments and need guidance to complete them within the given deadline. Professionals at Online Assignment Expert make sure that you understand the approach used in the current assignment and learn a lot about the academic writing approach. You can surely consult our case study help services if you are on the same page.

Reasons to Hire us For Top Quality Assistance in Harvey Norman Business Case Studies

Students are usually not financially independent, and thereby, they have to think a lot before paying for academic assistance. That's why Online Assignment Expert provides you with the best quality academic assistance at reasonable prices. Our tutoring and guiding sessions are curated as per the clients' individual needs to ensure a client-centred approach that could be beneficial for the students to understand things on a better level. Here are some of the perks of hiring us for the best Harvey Norman business case study solutions

  • All our documents are checked through Turnitin and against the quality parameters before delivering them to you.
  • You can contact our customer services any time of the day. They will connect you to your delegated expert instantly.
  • We provide Turnitin and Grammarly reports along with every solution for customer satisfaction.
  • We offer various payment options to our clients to avail of the best quality assignment writing services.
  • You can place an order by following basic steps.
  • We have never missed an assigned deadline, and we ensure to deliver your work before the deadline so that you have enough time to review it.

What are you still pondering over? Call us and book your session now!

Why Choose us

Complete Confidentiality

Your Identity is yours. We don’t tell, sell or use your contact info for anything other than sending you information about your assignment services.

1 Subject 1 Expert

Exercise your power to choose academic editors with expansive knowledge in their field of study. We are NOT run of the mill assignment help.

100% Original Content

Everything new and nothing to hide. Get edited assignment papers that are devoid of plagiarism and delivered with a copy of the Turnitin Report.

Express Assignment Services

Fear no Deadline with our skilled assignment editors. We even offer super express assignment delivery time of less than 6 hours.

24x7 Support

We are always up and awake. Get round the clock expert assignment help through our dedicated support team and live chats with your chosen editors.

Get 100 Words
@10AUD$ @7AUD$
For Your Assignment Today

Online assignment- Whatsapp Tap to ChatGet instant assignment help