Have you ever thought about one of the most successful beverage brands all over the world? Did Coca-Cola click in your mind? Well, fair enough! This is the name that first strikes in everyone’s mind. To let you know, Coca-Cola spreads in over 200 nations with over 84,000 suppliers. Over 70 % of Coca-Cola revenue is produced from European and Asian countries.
Students enrolled in the management programs mostly get case study assignments and Coca-Cola Globalization Case Study is one amongst them. Working on this case study burdens a lot of students and to stand out amongst your peers, you need to execute comprehensive research and have that analytical thought process. But if you are unable to do so, you can surely count on My Essay Mate. We have a team of qualified academicians who provide case study help, following all the university requirements and guidelines to help you write quality solutions within the stipulated timeframe.
The company was established back in the 1892's in the United States by an Atlanta pharmacist named John S. Pemberton to make it an iconic and global brand. During that time, Coca-Cola met brand recognition with a white and red logo and pre-packed products purchased everywhere. With the help of these strategies, the brand expanded globally within a short period. Coca-Cola started to globalize in the early 1900s, and by 1926, this organization had made a good relationship with other nations. Firstly, the company made a friendly relationship with Europe and Guam and then decided to expand to South Africa, Australia, Norway, and Italy. All these countries have a good relationship with America, which means transportation, implementation of trade, and communication was a lot smoother.
Product differentiation and technology are the two factors that helped the organization spread rapidly all over the world. Let’s discuss both factors in detail:
The marketing strategy of Coca-Cola played a crucial role in the effective globalization of the organization. Catchy jingles and attractive advertising slogans played into the mind and hearts of the people globally. Following are the advertising slogans of Coca-Cola:
Even after being a multinational and most successful organization of beverages, the road to success has not always been a piece of cake for Coca-Cola. Some countries have banned the trade of Coca-Cola products, claiming that these products encourage obesity and threaten public health. In addition to this, the organization is also facing neck to neck competition due to new beverages companies such as simply orange, minute maid, Pepsi, Fanta, sprite, vitamin water, PowerAde, Fresca, and smart water. The preferences and tastes of individuals are also changing; they choose to adopt a healthy lifestyle with no carbonated soft drinks.
With the million-dollar profits, Coca-Cola is no longer a small company. Our experts will help you learn about the company through the lens of SWOT analysis. Here is some of the key information evaluated under the Coca-Cola SWOT analysis. Our Coca-Cola globalization Case Study, Swot Analysis experts, will promptly provide you with authentic case study help if you are looking for expert assistance to finish your assignment. You need to order from an My Essay Mate, and our experts will guide you. The following section will explain the components of SWOT analysis:
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