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Netflix is an over-the-top (OTT) content platform that was established in the year 1997. Reed Hastings and Marc Randolph is the founding father of it. The headquarter of this giant figure of the entertainment industry is situated in Los Gatos, California. Netflix is a very interesting American production company for the case study. It primarily provides online streaming services that include movies, web series, shows, etc. to the viewers. In just eighteen years, it reached the milestone of the entertainment industry. From providing rental services of DVDs to acquiring the vast area of the entertainment industry, Netflix has come a long way.

Netflix marketing strategy

Netflix has now become a global giant except in few countries like Syria, North Korea, Crimea, and China. Nowadays, it has become a major means of entertainment for people globally. The trend of Television and theatre has lost their charisma among the audience because of the induction of Netflix. Its virtue and flexibility to adjust to the modern lifestyle of people played a huge role in its increased popularity. University provides various case studies on Netflix itself. The case study on its marketing strategy, content strategy, and competitive strategy are few examples of it. If you are nervous or lacking the confidence in making a case study on your own, then feel free to connect with us. Until then you can have a look at the below samples.

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Impact of the emerging technologyDigital Disruption AnalysisSection 3 Implication

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