Qantas Case Study

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Qantas, one of the most well-known businesses, established its own identity and place in the aviation sector by actively serving Australians and people from all over the globe with world-class flying facilities. Together with its employees, this organization has reached great heights in the aviation world, and it is accepted as one of the largest and most successful airline industries, operating domestic and international markets at the same time by providing effective services to its customers and allowing it to gain a competitive advantage over the market. It is widely regarded as one of the most trustworthy and powerful long-distance airlines in the world. The organization excels in customer service, reliability, safety precautions, and planning and execution.

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Qantas Case Study: An Overview

Based on the numerous seasonal aspects, the organization's industrial information that impacts its market share is highlighted:

Qantas' market share is affected by seasonal considerations - During the Christmas season, the organization's market share - Qantas - grows by around 14 per cent. A certain number of planes are involved at that time to balance communication over the Christmas season. The engagement of a high number of flights leads to financial development for the organization. Qantas flight ticket sales climbed throughout the months of November and December. In Australia, many people go on tours in November and December since it is the beginning of summer, which is not comfortable for them.

Routes implemented/withdrawn — Some adjustments have been made at Australia's Mascot Airport or Kingsford Smith Airport, which is Sydney – Johannesburg. Previously, there was a weekly 5-day service, but now there is a weekly 7-day service. A new weekly flight from Sydney to Tokyo Haneda has been introduced. Qantas has launched a new route between Brisbane and San Francisco. Qantas no longer flies to Dubai in order to provide more flights to Singapore in response to customer demand.

Concerns of Qantas to prevent desired results

According to research, Qantas' fuel use is far higher than that of the other airline. As a result, there is a need to limit Qantas airless fuel use. The maximum fuel capacity of the planes is lost due to insufficient passenger capacity. Approximately 74% of the entire passenger capacity of the flight is complete, resulting in a loss in fuel use for Qantas. According to one research, Qantas aircraft consume almost 36 passengers per kilometre for every litre consumed.

Improvements required for the mentioned concerns

Mascot or Kingsford Smith Airport of Australia, which is the Sydney Airport, is in need of modifications and inconvenience because it is Australia's busiest route. The government is considering building a second airport in Sydney to reduce Australia's inconvenience and boost passenger comfort. It has the potential to alleviate the issue of flight delays in both departure and arrival times (Xian W.,2018).

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