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What is Mass Communication?

Mass communication refers to the process of transmitting and exchanging information via mass media (such as magazines, newspapers, television, films, radio, websites, and any other broadcasting technology) to a large portion of the audience. It has a very high professional potential if it is used effectively. The majority of the corporate bodies and government sectors, healthcare, and welfare organizations require a medium to communicate with the public on a larger scale. The main objective behind communicating with the public is to deliver information regarding the products and services these organizations will provide. In other words, mass communication is a means of boosting an organization's public image. For this reason, most companies need a mass communication professional to stay in touch with the public and convey information to them regarding their services and products. In the recent era, mass media has gained momentum owing to the increased usage of high-speed media connections and social networking sites for communicating with friends and family.

University Prevalence

Several universities across Australia offer a variety of mass communication courses. These universities are Curtin University, Flinders University, University of Canberra, University of Technology Sydney, Swinburne University of Technology, and Monash University. With a global ranking of 194, Curtin University offers an undergraduate course in communications and a Bachelor of Arts (BA) in mass communication. Flinders University holds a global ranking of 439, and it offers an undergraduate course in media and communication. The University of Canberra, with a global ranking of 548, offers a graduate-level certificate course in social media and public engagement. The University of Technology Sydney holds a global ranking of 133, and it offers a Masters’ course in Media practice and Industry (extension). With a global ranking of 321, the Swinburne University of Technology offers a postgraduate course in Media and Communication. Monash University holds a global ranking of 58, and it offers a postgraduate degree in communications and media studies.

Learning outcomes of Mass Communication course:

To implement critical thinking skills to the knowledge of mass media/communication.
To develop an understanding of the ethical, historical, and current framework according to which the sector of mass communication has evolved globally.
To display the knowledge of visual, written, social, and multimedia proficiencies employed in the corresponding mass communication industries in recent times.
To produce and employ original content for various media formats such as radio, apps, visual, and written.
To develop various values of mass communication such as storytelling ability and timeliness to the audience via different media formats.
To exhibit critical mass communication skills such as writing and reading skills in a multimedia environment.
To understand the procedure of making a multimedia package.
To understand the fundamental relationship between culture, society, and communication.
To critically analyse the media texts by employing advanced knowledge, concepts, and practices about media and communication.
To become a knowledgeable and highly skilled consumer of media content.

Background to Mass Communication

The concept of mass communication emerged in 800 AC. At that time, information was disseminated through primitive modes of art and writing. The invention of print media and the radio brought an immense change in mass communication. Mass communication employs various media as an organized source of public communication to convey the content preferred and embraced by a large population, who may or may not share any similarities in mindsets. Mass communication encompasses several disciplines such as healthcare, entertainment, journalism, and marketing. It also encompasses essential components of related fields such as health communications, strategic communications, journalism, and marketing. Mass communication does not have a single function of merely disseminating the information to the masses. Some of the other functions of mass communication include correlation (involves how the media represents the information to the world), surveillance (assist in making the people aware of their surroundings through reliable information), entertainment (various media outlets such as sports channels, dance and music shows, and YouTube, Help in keeping the audience entertained), transmission (mass media serves as a source to disseminate cultural rules, norms, and values), bonding (it helps in maintaining a strong bond between individuals by enabling them to connect and embracing the differences of each other) mobilization (mass communication could help in mobilizing people during an emergency), and validation (helps in validating the standard and status of specific individuals, products, movements, and organizations).

Why should you seek us for Mass communication assignment writing services?

Mass communication is a vast and complex field involving several methods and strategies to connect with the masses. It is an evolving field since it is in a continuous state of change. Moreover, in this field, the latest data and information are used. Students often fail to meet the quality parameters of mass communication assignments due to the subject's complexity. If you also have similar concerns and are looking for expert guidance in writing mass communication and mass media assignments, you can surely count on us. We at Online Assignment Expert are the best in the Assignment Help market because we offer:

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