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Strategic Management in Tourism and Hospitality

Contents

Introduction.

A brief history of the company and its strategic development

Current Organizational Structure.

Current Strategy and Goals: Corporate/ Business/ Functional

Analysis of the current strategy about external environmental factors of the company.

PEST Analysis.

Political factors.

Economic Factors.

Social factors.

Technological factors.

Porter’s Five Forces Model for Defining Competitiveness.

The threat of New Entrants

Threat of competition.

Threat of substitutes.

Bargaining power of supplier.

Bargaining power of the buyer.

Alignment of company’s current strategies with its external environment and competitive setting.

Analysis of the current strategy about internal environmental factors of the company.

Key re....