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Strategic Management Issues Of Marriott Hotel

Contents

Introduction

About the Company

Goals & Objectives

Introduction to Topic

Strategic management

PEST Analysis

Strategic Management Plan

Conclusion

References

Introduction

About the Company

Marriott International is a brand who are leading operator, licensor of hotels, and franchiser, timeshare properties and corporate housing properties under number of brand names at different price and service points. They have around 7000+ properties around the world. They are present in 131 countries with 30 brand names. Marriott international is a company who has their focus on innovation, service and legal performance as a priority (Marriott, We Are Marriott International, 2020).

Fortune magazine has stated Marriott International as the best company in the lodging industry and also the best place ....